Hello, Changemaker!

I help activists and advocates use scarce resources to communicate persuasively through one-on-one support, interactive workshopscustomized research, and public talks.  Let's collaborate!

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You’re Invited: Communication Strategy Workshop

Next Friday I’ll be presenting a free communication strategy workshop at the new Impact Hub Bellevue based on the new quickstart communication strategy process that I posted yesterday. Topic: 90-Minute Guru – Communication Strategy Date: Friday, February 27th Time: 3:00pm – 4:30pm Location: 555 116th Ave NE, Suite 242, Bellevue, WA (map) Register: via Eventbrite The workshop, designed for small to medium-sized nonprofits,… Read more →

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The Quickstart Communication Strategy Method

Communicate Smarter, Not Harder You are already communicating. You might as well do it strategically. Organizations are communicating all the time.  Whenever staff describe their work in conversation, send an email, or post content on a website, they are communicating the organization. However, not all organizations are communicating strategically.  They are not conveying content in a way that persuades their audiences to take the actions… Read more →

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Using Digital Media to Fight Ebola in Nigeria

Ebola landed in Nigeria on July 20th, 2014. The danger of rapid and massive spread was intense.  Nigeria is Africa’s most populous country and an outbreak in densely-populated Lagos (population 21 million) would have been catastrophic. But a catastrophe did not occur. According to Harvard’s Berkman Center for Internet and Society, Within three months, the World Health Organization declared Nigeria… Read more →

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Reaching Teens in the New Social Media Environment

Teens are the grownups of tomorrow.  They are also a powerful consumer (and increasingly, political) demographic today, so it makes sense to try to understand their online habits. Andrew Watts, an “actual teen,” recently wrote a popular post describing how teens use a variety of social media platforms.  His insights are interesting, and I’ll describe them below, but they should be taken with a… Read more →