Hello, Changemaker!

I help activists and advocates use scarce resources to communicate persuasively through one-on-one support, interactive workshops, and customized research.  Let's talk!

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Using Digital Media to Fight Ebola in Nigeria

Ebola landed in Nigeria on July 20th, 2014. The danger of rapid and massive spread was intense.  Nigeria is Africa’s most populous country and an outbreak in densely-populated Lagos (population 21 million) would have been catastrophic. But a catastrophe did not occur. According to Harvard’s Berkman Center for Internet and Society, Within three months, the World Health Organization declared Nigeria… Read more →

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Reaching Teens in the New Social Media Environment

Teens are the grownups of tomorrow.  They are also a powerful consumer (and increasingly, political) demographic today, so it makes sense to try to understand their online habits. Andrew Watts, an “actual teen,” recently wrote a popular post describing how teens use a variety of social media platforms.  His insights are interesting, and I’ll describe them below, but they should be taken with a… Read more →

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Twitter Users Criticize Lack of #NAACPBombing Coverage

“There’s been a terrorist attack on US soil & no media outlet is covering it.” Why? “Because the perpetrators aren’t brown,” explains Twitter user @MrPooni.  Furthermore, “the targets were black.” Despite substantial coverage of the overseas terror attack in France yesterday, this event, which the FBI has called a possible case of “domestic terrorism,” has been largely ignored by the media. In… Read more →

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Helping a Nonprofit Streamline its Commmunication Processes

The Everyday Work of Communication Strategy Strategy is a goal and a plan for how to get there.  Though strategy starts big-picture, it is implemented through day-to-day work.  For example,  if a communication strategy calls for the frequent creation of Facebook or blog posts, an organization may need to create a process for that new content. I’ve been working with the Eurasian Harm… Read more →