Category: Interactive Workshops


NEW! Weekly Meetup for Visionaries

I’m so excited! Last Friday I started a weekly meetup for people with big ideas about how to make social change. It’s called Hey, Visionary! Here are the logistics, so you can come to the next one: Time 5:00pm – 6:00pm Dates every Friday Location 2nd floor triangle of The Impact Hub at 220 2nd Ave. S (map) RSVP: via Here’s what to expect when… Read more →

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A Basic Model for Strategy

For last week’s Design for Democracy event I prepared a simple model of strategic process. The fundamental aspects are goal-setting, planning, acting on the plan, and checking (evaluating) whether or not the actions in the plan are actually helping to achieve the goal. However, the “secret sauce” that links these four elements are just as important. In my session I had participants… Read more →

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Seattle Event: Design for Democracy

Next week I’ll be presenting at the Design for Democracy House of Learning, hosted by the Seattle chapter of American Institute of Graphic Artists. Here’s a description of my session: Designing Strategies that Work Many efforts to increase democracy and equity are driven by good intentions, yet lack the strategy to succeed. This session will present the 4 elements of the strategy cycle:… Read more →

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Bellevue: Communication Strategy Workshop

Next Friday I’ll be presenting a free communication strategy workshop at the new Impact Hub Bellevue based on the new quickstart communication strategy process that I posted yesterday. Topic: 90-Minute Guru – Communication Strategy Date: Friday, February 27th Time: 3:00pm – 4:30pm Location: 555 116th Ave NE, Suite 242, Bellevue, WA (map) Register: via Eventbrite The workshop, designed for small to medium-sized nonprofits,… Read more →

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Nevşehir: 3 Models for Digital Campaign Strategy

Earlier this month I gave a regional training for public health grantees of the Open Society Foundations.  I began by presenting my three models  of digital campaigns to the participants using a color code to clarify the similarities and differences. Then the grantees developed strategies for their own campaigns.  The models are also follows: Lobbying Campaign (in-person influencing) Example: A group of… Read more →

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Black Mountain: Social Media for Youth Outreach

Here are the slides of a presentation I gave to YMCA youth workers at the Blue Ridge Youth Workers’ Summit in the beautiful mountains of North Carolina: The steps are: Schedule (time to do your social media work) Listen (to people online who influence your target audience) Connect (to those influencers and share their content) Mobilize (those influencers by subsequently asking… Read more →


Geneva: Digital Video Strategy

One of my side projects is creating a typology of digital activism campaigns.  This presentation presents a slice of that – three types of campaigns in which digital video plays a starring role.  I gave this presentation in Geneva on behalf of the Open Society Foundations. Here are the videos mentioned in the presentation to illustrate each campaign type: Lobbying… Read more →