Black Mountain: Social Media for Youth Outreach

Here are the slides of a presentation I gave to YMCA youth workers at the Blue Ridge Youth Workers’ Summit in the beautiful mountains of North Carolina:

The steps are:

  1. Schedule (time to do your social media work)
  2. Listen (to people online who influence your target audience)
  3. Connect (to those influencers and share their content)
  4. Mobilize (those influencers by subsequently asking them to share your content)
  5. Save the “Starter” (save you contacts so you can use them next time)

These steps should be customized by context but provide a good strategic template for using social media to connect with youth.

Header image courtesy of the YMCA