Worcester: Integrating Digital Media into a Campaign

Today I trained a great group of young leaders from the public higher education system in Massachusetts.  The training was part of Students United!, a conference that brought these students together to learn about activism and increase their own power in defending higher education funding in their state.

I led four 30-minute sessions which began with the group creating their own definition of digital activism, a strategy presentation by me, and a group activity where students decided how to apply social media tools.


The session began with each group creating their own definition of digital activism.


Participants then participated in a small group exercise in which they brainstormed campus uses for different digital tools.



I laid out some basics of campaign strategy. Campaigners can use media to mobilize supporters to put pressure on a decision-maker.


The slides from my presentation are below.